HDTV Ratings: September 5
September 6, 2012 3 Comments
TV3′s penultimate episode of The Block NZ helped the network to win Wednesday night but couldn’t stop viewers from deserting its new drama series, The Killing.
The whodunit that originally aired on SoHo averaged 5.6% – 7.7% of key demographics, which is a strong result for a 9.30 drama on TV3.
But viewership halved over the hour. For instance, The Killing opened with 11.0% of TV3′s target demo, 25-54 year-olds, but closed with only 4.9%.
The same decline happened with household shoppers (13.0% > 5.9%), 18-49s (11% > 4.6%) and 18-39s (10.0% > 4.0%).
Meanwhile, lead-in The Block NZ averaged 12.9% – 14.5%, with viewership building over the two hours — which left TV2′s traditionally dominant comedy block struggling with mostly single-digit ratings.
At 9.30, TV One’s HD crime drama Castle averaged 3.8% – 7.0%, and out-rated The Killing — albeit narrowly — in only the 25-54 demo.